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Lang Growth Advisory

I fix growth
problems that are
organisational problems
in disguise.

Tobias Lang, Lang Growth Advisory

Commercial & Growth Leader | 20+ years of experience | Corporate · Start-up · Scale-up · Agency

Knowing four very different worlds from the inside lets you see what others miss. I develop the ideas, structures and strategies that make growth possible.

20+ years
Marketing, sales and business development, from global corporations to my own start-up
Build, reset, grow
Market entries, turnarounds and scaling in FMCG, agencies and scale-ups
CHF 20m P&L
Responsible for revenue and teams of up to 100 people
HSG + MIT Sloan
lic. oec. HSG, MIT Sloan AI & Business Strategy
Selected brands & clients
“He got up to speed extremely quickly and made an impact from the very first moment: clear strategy, clean pipeline management and a feel for what customers really need.”
Alexander Grote, Owner, PROMOKANT

The outside view.
The inside understanding.

Illustration: four connected buildings, from corporate tower to small house

I fix growth problems that are organisational problems in disguise. I usually see where things are stuck within days, and where the real lever lies within a few weeks. That works because I can compare: I have managed budgets in corporations, competed for mandates in agencies, built structures in scale-ups and built my own companies from scratch, from the logo to the balance sheet. I know the table from both sides, so I can quickly tell whether a problem lies in the market, the organisation or the leadership.

What drives me is the combination of three things that rarely come together:

  • I like tough commercial challenges.
  • I like data, technology and AI, because they show what is really happening.
  • And I like people. Making customers happy and developing teams is the reason this work makes sense to me.

The biggest challenge for many companies today is not a lack of ideas, technology or data, but the difficulty of turning them into effective organisations. Marketing, sales, technology and processes are often managed separately, even though growth happens precisely where they meet.

That is where I like to work best: between strategy and execution, between people and technology, between change and results. My focus is on consumer-facing companies, scale-ups and organisations that want to grow or change.

My services

Clearly defined roles for complex challenges. From a one-week diagnosis to full operational responsibility for results.

Getting started

Growth Audit

Three to five days inside your company, then a clear picture. I talk to leadership, employees, customers and suppliers, read the numbers and come back with 10 to 20 prioritised growth initiatives. Fixed duration, fixed price, no follow-up required.

CHF 7'500 for companies with up to 50 employees (3 days)

CHF 12'000 for companies with 50 to 250 employees (5 days)

Larger organisations on request.

Book an intro call

Growth Sparring

Half a day for founders and business owners facing a decision: pricing, market entry, building a sales function, organisation. You send me numbers and questions in advance, we work on them for four hours, and afterwards you receive my assessment in writing. Fixed price, no further obligation.

CHF 2'400 incl. preparation and written assessment

Book half day

Mandates

Interim Management

Direct leadership responsibility for marketing and sales organisations in transition. I take responsibility for results, from strategy to operational execution. No long ramp-up, up to speed from day one.

Go-to-Market & Growth

Developing and executing go-to-market strategies for founders, scale-ups and established companies. New business areas, market entry, commercial structures, with a clear focus on measurable results.

Transformation & Organisational Development

When growth and organisation fall out of sync, friction follows. I identify hidden blockers, develop structures that scale and guide teams through change.

AI & Data-Driven Growth

Using AI, CRM and BI systems so that decisions rest on data rather than gut feeling. I set up performance management that the team keeps running after I leave. Technology as a lever for faster, smarter growth, not as an end in itself.

Thirty minutes is enough to see whether it’s a fit.

Book a 30-minute intro call Or by email: tobi@langgrowth.ch

Thoughts & perspectives

Insights from more than two decades at the intersection of marketing, sales and technology.

View all articles

Ready to solve the growth problem?

Whether it’s an interim mandate, strategic advice or a first conversation, I look forward to hearing from you.